About

Why loon exists.

I built loon because the voice on your computer should sound like a friend, not a brand, not a robot, not a salesperson.

My mom is 71. She is sharp, funny, and impatient with technology. The cursor confuses her. The mouse drifts. She knows what she wants to say to her email; she just can't always find the keys. Most voice assistants treat her like a customer. They are loud, eager, and full of upsell.

loon is the opposite of that. It waits. It listens when you ask it to. It uses fewer words. It doesn't try to be your friend on day one. It just helps.

The bird

The loon is a Canadian water bird. It has a haunting, calm call you can hear across a still lake at dusk. Anyone who has spent a summer near water in Ontario knows that sound. It's the opposite of the bright, performative voice that ships in most software. It's the voice I wanted on my Mac.

Who makes it

loon is designed, built, and backed by Ahmed Nadar, in Toronto, Canada. I have shipped software for years, and I wanted to make a Mac feel calmer for the people in my life.

No investors, no ads, no growth team, no data to sell. I pay for my own coffee and my own servers.

What I believe

Software should be calm. Voice should feel human. Your data should stay yours. That's why loon listens only when you ask it to, why what loon remembers about you stays in one file on your Mac, and why the privacy policy is one page a teenager can read.

Say hello β†’